Launching a Clothing Brand with My 12 Year Old Son
Who are you?
Jodie Metaxiotis
What is your project?
Launching a brand (and spending more time creating) with my 12-year-old son, Max.
Building his ‘anything is possible’ belief system (BS).
The best way to teach entrepreneurship is to help him create a business (his role is fART Director).
WHAT IS STNKWEAR?
High-performance streetwear, actionwear, aka t-shirts + community.
Niche focus of teen boys in sport climbing to start.
STNK as a metaphor for being both awesome and failing, because you have a go!
Can we see some photos?
This week our first transfers arrived for the Original STNK Tshirt, Max hand screen printed and we started printing.
A really old pic that I love of Max and me (we need a more current one, but I’m always behind the camera).
Where can we find your work?
Follow us at STNKWEAR (@stinkwear) • Instagram photos and videos
Show us your work in progress:
25 Aug: STNKWEAR launched with a community following and a product range (3 t designs) available to buy.
This week: Get the message out so we can get the t-shirt on our STNK BETA CREW
July: Starting setting up for selling the t-shirts.